Sabyasachi is a household name in India and its diaspora. Brides dream of wearing the luxury designer’s saris and lehengas, and Bollywood celebrities are frequently spotted in his designs. He created one of Priyanka Chopra Jonas’s traditional wedding outfits. And starting this week, consumers will be able to buy Sabyasachi at H&M (HNNMY).
Mallis said Sabyasachi, however, did his homework. The collaboration with a global fast fashion brand like H&M will leave a large — and accessible — footprint. Currently, there are over 4,000 H&M stores worldwide, including locations throughout India. Data from McKinsey in 2019 showed that India’s apparel market would be worth $59.3 billion in 2022, the sixth largest in the world, almost equal to the United Kingdom and Germany.
