This remarkable organization was formed after the senseless murder in Greenwich Village of a beloved young advertising executive John Reisenbach. For 28 years the advertising and media industry has been raising funds to make NYC a safer, more secure place to live and work. They fund a myriad of community programs and initiatives. The organization awarded Fern Mallis with the Lifetime Achievement Award at the 28th Annual Gala on Wednesday, December 4, 2019.