The idea that gender equity is needed may seem antiquated to some, but many brands continue to champion equal opportunities and advancement for their employees and customers. While some launched capsule collections with women’s empowerment themes and philanthropic components around International Women’s Day on March 8, others have been rolling out virtual talks, new content, and campaigns designed to support women throughout Women’s History Month, which runs until the start of April.
Companies like H&M USA and Tory Burch are using International Women’s Month to dive into year-long initiatives. Earlier this month H&M USA began a 12-month partnership with Buy From a Black Woman, a nonprofit that connects more than 500 Black women-owned businesses nationwide. Burch’s brand has unveiled the “Empowered Women” campaign with Upworthy, a platform that celebrated women who are creating an impact in their communities.
…and girl power is this month’s theme on Fern Mallis’ “Fashion Icons” YouTube channel.
Click here to watch Fashion Icons: The Archive
